We'll be posting notes and articles related to topics that we'll be featuring at the MIXX Canada Conference Series as it runs through September and October 2008, and March 2009....
WELCOME TO IAB CANADA'S NEW MIXX CANADA CONFERENCE SERIES!
The MIXX has it!
When looking for marketing success, advertisers know that a mix of both offline and Online tactics boosts response rate and sales. The same goes for within Online: mix Display, Search, Email, Video, Sponsorships, Widgets, Wikis, User-Generated Content and Social Media Marketing – and what you get is awareness and impact that is light years beyond the sum of its parts.
Now, add in a few more Interactive platforms such as Mobile, VideoGaming, Digital Signage (and maybe even Digital In-Car Advertising), and what have you got?
A more complex media plan, that's for sure… But also, one that digs deep into the hottest consumer interest channels, and one that re-aggregates today's nomadic media consumer!
Stay ahead of the curve…
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe.
PLUS… In addition to our half-day Case-study Roadshows which travel across Canada this Fall, we'll now have both Fall '08 and Spring '09 Full-day Conference Events.
Part 1:
Full-day Conference
Full-day Conference
Held in both Toronto and Montréal, Full-day Conferences feature content that is completely different from the Roadshow, and includes:
International Keynote speakers include:
Natalie A. Johnson, Manager of Social Media, General Motors Global
Technology Group
Jacques Hervé Roubert, President and CEO of Nurun
PLUS...
Individual and panels sessions on:- The Future Of Search
- Video Advertising State Of The Nation
- Made In Canada Digital Marketing Innovations
- And more...
Tickets:
IAB Members:- Earlybird: $200.00*
- Regular: $275.00
- Earlybird: 250.00*
- Regular: $325.00
Part 2:
Cross-Canada Roadshows
Coming soon to a city near you!
Cross-Canada Roadshows
Coming soon to a city near you!
Each three-hour presentation will include an update on the changing Interactive landscape in Canada,
PLUS...
Eight advertiser case studies from our collection of Canada's top Online publishers. Tickets: $35
